Little black or a big mug? : Nespresso
Little black in Italy and large in a mug in Sweden
Nespresso discovers the differences in international coffee culture
More often we pay attention to the quality of coffee, we appreciate not only its energizing features, but also its reach and intense taste, unique aroma and silky crema – these are some of the results of the newest, international study of coffee culture around the world. The study conducted in 2009 by Nespresso, world leader of the highest quality of portion coffee, reveals some interesting differences between the preferences of coffee consumers from various countries and presents the new world trend – we drink coffee not only to wake ourselves up but also for pleasure.
„In Nespresso we notice the habits related to coffee consumption, that vary in relation to many conditions, such as the ruling trends or experiences that we get while traveling around the world. Looking only at Europe, we can clearly see the number of true coffee lovers and connoisseurs, for whom the coffee means not only an everyday dose of energy but also the style of living. Our rich offer of the highest quality of portioned coffee is prepared specifically to match varied tastes of these connoisseurs. It fulfils all the expectations and enables to create individual solutions” – comments Joanna Turczyk, Marketing Manager, Nespresso Poland.
According to the Nespresso study, the coffee connoisseurs around the world also choose the intense and long lasting pleasure of drinking coffee lungo. While the Swiss, Austrians or Italians usually prefer strong espresso, the nations of the north countries, including the Poles, are in favor of coffee lungo. At their homes, 67% of Germans drink that coffee and 76% of Poles and 58% of Swedish people prefer coffee in a large mug. The Europeans are likely to choose coffee not only during the breakfast. Favorite cup of espresso and lungo is present during French and Spanish people whole day, while the other nations choose to have a cup of large coffee (200 ml)
„Regardless the country, the connoisseurs of the highest quality coffee appreciate the intense character of a coffee in a large mug. Especially for them, Nespresso has created rich offer of lungo coffees with an intensive aroma that enables to savor a perfect coffee a little bit longer than usually, regardless the time of day and the mood.” – sums up Joanna Turczyk.
